About

Tracy Herman,  as a legal marketer and recruiter, consistently witnessed the mega costs experienced by law firms and individual attorneys who avoid those “difficult conversations.”  She understands the challenges and complexities that law firms face today and created Touchstone Legal Resources to help law firm leaders effectively manage and plan for the future.  One of the most costly barriers to organizational performance is unresolved crucial conversations.  That is why Tracy is committed to helping clients curb the costs of conflict avoidance by developing management strategies, skills and programs that will help attorneys address these issues; and then thrive and endure.

For more than 20 years, Tracy has worked with law firms and attorneys in the capacity as a law firm marketer and then as an attorney recruiter.  This unique perspective and expertise allow her to offer clients customized advice based on a strong foundation of knowledge and experience.

She finds it particularly rewarding to help the leaders of small- and mid-size law firms who are concerned about the firm’s success and future once he/she is no longer at the helm.  To that end, her passion lies in her expertise and her commitment to helping law firm leaders address difficult conversations and issues – tactfully – and with an eye to a successful future.